British radio audience survey BARB is a UK local authority, responsible for statistical TV andbroadcasting program watching and listening survey work. Recently, the Bureau of investigation released a group of British public figures watching TV long. This set of figures show, the British people to watch TV when the length is declining, worthy of our attention. Just past 2014, British residents daily TV watching time is approximately 3 hours 44 minutes and 30 seconds, the statistics compared to before 2013, viewing time reduced by 10 minutes and 30 seconds, down to 4.7%. In the television audience fell at the same time, the survey also showed that, using the tablet computer and intelligent mobile phone equipment, watch onlinevideo users appeared 2013 growth of 17%. In view of the average British family television audience of the survey results of statistics, which when long time watching TV, watch livetelevision programs, including the use of seven days back to see two watch the way, are included in the statistical range.
In addition, the survey also published some play about TV ads. Television cannot do withoutadvertising revenue, not only in China is so, and so abroad. Investigation of hours, in 2014,the average daily number of viewers watching the television advertisement is about 45. The user groups in the aspects of television viewing, commercial television viewing the user toyoung viewers are, at the age of 16 -34 years old, accounted for 74.8%. Overall, the traditional cable TV users decline is inevitable, so the TV operators should also change and novelty, change the strategy to retain about the loss of the user group.